In Karachi, the Pakistan Poultry Association (PPA), in collaboration with poultry industry stakeholders, organized large-scale public events to promote the nutritional value of eggs. The initiative was led by Mr Lal Bakhsh Kolachi along with valuable PPA members. Activities included fun competitions, seminars, and media campaigns encouraging citizens to include eggs in their daily diet. PPA leadership also recognized the efforts of local schools and youth organizations for promoting healthy eating habits, making the campaign impactful and community-driven.
